AI-Powered Video Ad Creation & CTV and its power in 2025

1) Advertisers are embracing GenAI for video

Industry research shows the vast majority of advertisers are using or plan to use generative AI to build video ads, with adoption accelerating across teams and agencies, the power of AI-Powered Video Ad Creation & CTV Trends is going up rapidly.

Source: IAB Digital Video Ad Spend & Strategy 2025.

2) Streaming & ad-supported TV keep gaining share

AI-Powered Video Ad Creation & CTV Streaming hit record shares of TV viewing in 2025, while ad-supported content continues to grow—expanding quality inventory for performance-minded brands.

Sources: Nielsen The Gauge™ (2025); Ad-supported viewing share updates.

Step by step process

1. Brief: know  audience, promise, proof, and offer. Lock your 6-second hook.
2. Script ideation with AI: Prompt for 3 angles—problem/solution, testimonial, and product demo.
3. Storyboard: Ask AI to map scenes, supers, and CTA. Keep scenes ≤ 2–3 seconds.
4. Asset creation: Use AI to generate B-roll or imagery; record product close-ups and voiceover.
5. Editing & versions: Auto-resize (9:16, 1:1, 16:9), burn captions, generate 5 hooks & 3 CTAs.
6. Brand safety: Ensure rights, disclosures, and platform policies.
7. Pre-flight testing: Attention heatmaps, 5-15 sec variants, thumbnail tests.
8. Deploy: Start on social (for signal density), then scale winners to CTV.
9. Iterate: Weekly creative sprints based on performance diagnostics.

Creative checklist (save this) for AI-Powered Video Ad Creation & CTV

• 0–2s thumb-stop hook with motion + bold super
• Big text, high contrast, clear VO; captions on
• Product shown in first 3 seconds
• One idea per scene; visual metaphors
• Offer clarity: price, guarantee, delivery time
• CTA both verbal + on-screen

Tip: Use A/B/C hooks and rotate weekly.

Pause & home-screen ads

High-impact units that engage when viewers are most receptive. Great for promos and new launches.

Interactive overlays

Remote-clickable galleries, product details, and add-to-cart prompts driving active engagement.

QR to cart / QR to coupon

Scan-and-shop journeys that bridge TV to mobile checkout. Trackable, immediate intent signals.

Brand & attention

• Completion rate (VCR) by length
• Attention (time in view, interaction dwell)
• Incremental reach over linear/social

Performance & commerce

• QR scans, overlay clicks, add-to-cart
• Store visits & sales (clean rooms, MMM)
• Lift vs control, blended ROAS

D2C / Ecommerce

• Start with 15-sec demo + testimonial mashup
• Overlay: product gallery + coupon QR
• Optimize for new-to-brand reach; cap freq ≤ 3/week

Local & Services

• Geo-localized supers (city name, ETA, price)
• QR to appointment booking; retarget no-shows
• Measure store visits & calls as primary KPI